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March, 2011  // Posts published in March, 2011

30 Mar Architecture, Green Screen, Landscaping, Production | Comments Off

Use Video To Close Big Deals Just Like Potomac River Construction

Use Video To Close Big Deals Just Like Potomac River Construction

The experts at Potomac River Construction are not just great at building beautiful hardscapes and additions for your home. They are also great at marketing their business. There is no shortage of construction companies in the state of Virginia but the owner of Potomac River Construction, Pat Rankin, uses web video to stay ahead of...

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25 Mar Corporate, Music, Production, Spokesmodels | Comments Off

Compose A Jingle With Gearshift’s Marketing Musicians

Compose A Jingle With Gearshift’s Marketing Musicians

Have you ever caught yourself humming a jingle you heard on TV or the radio? Having a catchy jingle is one of the best ways for you to keep your business on the lips of potential clients. Good advertising is about gaining the attention of your clients. What better way to get attention than to...

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24 Mar Corporate, Portfolio, Production, Restaurants | Comments Off

Affordable Website Development From Gearshift

Affordable Website Development From Gearshift

In order to compete in today’s tech savvy marketplace you need to have a website. No matter what kind of company you own your customers and your competition is on the web.  Business owners who wish to use the web to reach potential customers worldwide have two choices: Spend the time and money to learn...

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18 Mar Corporate, Production, Resolution, Techniques | Comments Off

Create Beautiful Marketing Videos That Work

Create Beautiful Marketing Videos That Work

Creating effective marketing videos can be a bit of a balancing act. They need to be visually engaging without losing the clarity of the message. Jim Folliard and Don Napoleon of Virginia based production company Gearshift have spent over twenty years creating videos that make small business owners money. Just ask the owner of Potomac...

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18 Mar Celebrities, Nightlife, Production, Sports | Comments Off

Lebron Lights Up The Scoreboard & The Camera

Lebron Lights Up The Scoreboard & The Camera

Lebron James is undoubtedly one of the best basketball players the game has ever seen. Jim Folliard of Northern Virginia video production company Gearshift  got up close and personal with King James when he came to party at Shadow Room in Washington DC. Capturing an event is an art form that takes many years to...

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11 Mar Portfolio, Restaurants | Comments Off

Mala Tang Brings “Hot Pot” to Arlington

Mala Tang Brings “Hot Pot” to Arlington

I was called to shoot some plated food shots for a new restaurant opening in Arlington call “Mala Tang”. The concept is built around the individual “hot pot” that resembles a fondue set. Ma means spicy hot powder which numbs your tongue, a little tingling. La means hot pepper which is very hot but great....

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08 Mar Celebrities, Editing, Portfolio, Production, Sports | Comments Off

Le’Ron McClain – Behind the Jersey – Estimating Hours to Edit

Le’Ron McClain – Behind the Jersey – Estimating Hours to Edit

Jim Folliard & Don Napoleon spent the 2010/11 New Year’s Weekend celebrating Le’Ron McClain’s Birthday Bash and last NFL game of the regular season against the Cincinatti Bengals.  Our job was to cover video and photography for Le’Ron’s crew that was coming up from Alabama.  This clip has been promoted quickly through twitter feeds like...

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06 Mar Family, Landmarks, Photography, Portfolio, Techniques | Comments Off

Using a Polarizer Filter @ Disney World Makes Blue Skies

Using a Polarizer Filter @ Disney World Makes Blue Skies

I decided to buy a polarizer filter for my wide angle lens before our February trip to Disney World. It really helps to make blue skies bluer and also lets you adjust the way reflections show on water or glass. This filter is only appropriate for certain situations like the sunny skies of florida or...

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